“It has always been a goal of ours to develop a well-rounded collection that mixes the high-end with the everyday in a way that speaks to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”

-Jack McCollough and Lazaro Hernandez