Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cubes containing clothing and handbags in a white room with concrete flooring.
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cubes containing clothing and handbags in a white room with concrete flooring.
Interior image of new Proenza Schouler flagship store at 153 Mercer Street in New York. Image of large resin cubes in a concrete floored space.
Interior image of new Proenza Schouler flagship store at 153 Mercer Street in New York. Image of large resin cubes in a concrete floored space.

153 Mercer Street

Paying tribute to the legacy of SoHo, our new flagship store is inspired by neighboring gallery spaces in New York. A space constantly in motion, the immersive environment strikes a balance between retail and creative discovery.

Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cube containing a dressing room with a black jacket hanging on a rail.
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cube containing a dressing room with a black jacket hanging on a rail.
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cubes with railings installed, displaying a white and light blue dress
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cubes with railings installed, displaying a white and light blue dress
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cubes with railings installed to display dark red leather dress, black blazer, and cream leather top
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of large resin cubes with railings installed to display dark red leather dress, black blazer, and cream leather top
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of cherrywood benches covered in cream fur fabric with a geometric silver table displaying magazines on top.
Interior of new Proenza Schouler flagship store at 153 Mercer Street. Image of cherrywood benches covered in cream fur fabric with a geometric silver table displaying magazines on top.